About Us
dbt Labs was founded in 2016 to empower analysts to create and disseminate organizational knowledge. Since then, we've grown to become one of the leading brands in the analytics industry. Our product, dbt, is used by thousands of companies. dbt Labs is a remote-first, values-driven company with a globally distributed team. You can learn more about our values here.

Hi! ?? I'm Janessa Lantz, I lead the marketing team here at dbt Labs and I'm the hiring manager for this role. We're hiring a Director of Brand Marketing to help us grow dbt into a globally recognized and loved software brand. This role will sit on the marketing leadership team alongside peers in demand, revenue, marketing operations, and product marketing. Brand marketing will own brand content (hires allocated for H1), social (hire allocated for H1), experiential (thriving team running our user conference and corporate events), and PR & Communications (agency); as well as work closely with dedicated marketing design team to mature our visual identity.

Build a team that executes on resonate, far-reaching awareness campaigns: You'll partner with leaders in demand, experiential, community, and product marketing to build global brand campaigns that increase awareness of dbt Labs, solidify our position in the market, and increase demand for what we're building.
Act as a brand steward in everything you do: Our marketing designers sit on a central design team that will embed into the brand marketing leader. You'll work closely with our design team to mature our visual identity. You'll be a tireless advocate for implementing tools, frameworks, and training that empower the entire company to work quickly and with a high degree of confidence within our visual and written brand guidelines. You'll implement a brand measurement framework that allows us to monitor global brand equity.
Define and advance the corporate, product, and employer narratives: Our stakeholders include the dbt Community, customers, employees, investors, and a growing ecosystem of tech and services partners. Our brand marketing team will ensure that we have a clear story to tell to all of our key stakeholders. You'll work with product marketing and company leaders to define themes for the year. You'll bring those themes to life in content, PR, and at our annual user conference - Coalesce. You'll partner with people ops to build a strong employer brand.

You are a good fit if you...

share our values and are excited to work with a team of people who are aligned with those values.
have put in the reps. While all are welcome to apply, we expect that the right candidate will likely have a minimum of 10 years of marketing experience with dedicated stints in corporate / brand marketing or communications. We're looking for an experienced people manager who has recruited, developed, and managed teams and your past team would give you great reviews.
have a portfolio of resonate, global brand marketing campaigns integrating owned (web, social, email, events), earned (PR, analyst relations, brand activations, influencer marketing), and paid media (online, offline advertising, sponsorships).
have experiencing going deep on at least two of the following areas: events, content, PR & Comms, analyst relations, or social
are experienced working with data. You can speak to times you've used data to check assumptions, prioritize work, and build alignment around initiatives. You are opinionated about how to measure brand and can talk us through preferred brand measurement frameworks you've used in the past.
you see your role as a brand marketing leader as being someone whose job is to enable every person at the company to fully embody the brand. You have a communications orientation and always think about the story. You can share frameworks, templates, and trainings you've built out that help team members work quickly and with confidence while staying within visual and language guidelines.

You'll have an edge if you...

have previous experience with developer or data products - CI/CD, git, open source software - and the ability to use dbt. Learning the language and challenges of this audience takes time! Marketers joining our team with existing context in these areas ramp in 3 months vs. 6-9 months.
have previous experience marketing in a product led growth context. Again, this is all about speed. Like all PLG companies, our growth is dependent on a massive, engaged user base. We expect a brand leader coming in with only enterprise marketing context will have a closer to 6-9 month ramp time.
your default mode is "write about it" vs. "talk about it". Ok yes, we do have meetings, team off-sites, and enjoy actual dialogue :) But we're a remote team located around the world and that does require different ways of working. If you love pre-reads before a meeting, thoughtful analysis, and organizing your thoughts in a document vs. a presentation - you'll do very well here.

Compensation & Benefits:

Salary: $190k-240k
Equity Stake
Benefits: Unlimited vacation, 401k w/ 3% guaranteed contribution, excellent healthcare, and paid parental leave

What to expect in the hiring process:

A phone call with a Talent Acquisition Partner
An introductory phone call with our VP of Marketing
Written Interview
Panel interviews with marketing, community, and talent acquisition team stakeholders
Final round interview a member of our leadership team

Who we are
At dbt Labs, we have developed strong opinions on how companies should practice analytics.

Specifically, we believe that:
- Code, not graphical user interfaces, is the best abstraction to express complex analytic logic
- Data analysts should adopt similar practices and tools to software developers
- Critical analytics infrastructure should be controlled by its users as open source software
- Analytic code itself?-?not just analytics tools?-?will increasingly be open source

It turns out that a lot of other people believe this too! Today, there are 9,000 companies using dbt every week, 30,000 practitioners in the dbt Community Slack, and 1,800 companies paying for dbt Cloud. Our customers include JetBlue, Hubspot, Vodafone New Zealand, and Dunelm. dbt is synonymous with the practice of analytics engineering, defining an entire industry. We're backed by top investors including Andreessen Horowitz, Sequoia Capital, and Altimeter. We recently raised our series D: read the announcement here!

dbt Labs is an equal opportunity employer. We're committed to building an inclusive team that welcomes a diversity of perspectives, people, and backgrounds regardless of race, color, national origin, gender, sexual orientation, age, religion, disability, citizenship, veteran status, or any other protected status. We feel strongly that whether or not your experience exactly fits the job description, your passion and skills will stand out and set you apart even if your career has taken some twists and turns. If you are on the fence about whether you meet our requirements, we encourage you to apply anyway! Please reach out to us directly at recruiting@dbtlabs.com if you need assistance or accommodation due to disability.

Want to learn more about our focus on Diversity, Equity and Inclusion at dbt Labs? Check out our DEI page here.

dbt Labs reserves the right to amend or withdraw the posting at any time.

#LI-Remote

Summary
Company name: dbt Labs
Remote job title: Director of Brand Marketing
Job tags: Equity, Open Source Software, cicd