About Attentive:
Attentive? is the leader in conversational commerce, reinventing business to consumer communication. Our SMS-first software platform helps everyone from entrepreneurs to enterprises strengthen relationships with their consumers in a new way. Through two-way, real-time, personalized communications, we drive billions in e-commerce revenue and over 5,000 leading brands like CB2, Pura Vida, Urban Outfitters, Jack in the Box, and Coach rely on Attentive to deliver powerful commerce experiences.

Attentive is looking for a Director of Marketing Operations & Analytics to join our Revenue Marketing team to drive marketing effectiveness, efficiency, and quantify business contribution by operationalizing and optimizing marketing strategy, planning, and measurement. This person will champion data-led decision-making cross functionally and help the business scale globally through insights and ongoing process improvement.

What You'll do @ Attentive:

You and your team manage the marketing technology infrastructure and are the marketing team's source of truth for data and derived insights which are critical to Attentive's GTM success
Design, build and maintain automated reporting, dashboards, and analyses to enable our team to leverage marketing reports and insights to maximize business impact
Drive marketing funnel improvement through reporting insights and collaboration with sales and marketing stakeholders
Partner with the Marketing leadership team to help illustrate marketing results and business impact for ongoing business reviews including monthly sales and marketing interlocks and quarterly business reviews
Analyze marketing data to help our team better understand the effectiveness of overall marketing campaigns and deliver insights/actions for improvement
Manage the marketing automation platform, supporting technology and campaign operations processes
Develop and maintain a marketing technology roadmap to enable company growth objectives
Drive campaign automation across the customer lifecycle from acquisition to deal acceleration to engagement and renewal

About You:

An in-depth reporting and data background to unlock insights of marketing performance across programs, strategies, and datasets
Experience analyzing marketing program results, funnel conversion rates and developing data insights to influence marketing campaign strategies and process improvements
Experience managing martech stack and roadmap to enable marketing business
Knowledge of marketing automation platform best practices including campaign set-up, execution, and reporting

You'll get competitive perks and benefits from health care to home office equipment, to help you bring your best self to work.

#LI-REMOTE #LI-MD2

Attentive Company Values
Default to Action - Speed is our best offense and defense
Never Settle - Continuously raise the bar for yourself and your teammates
Hard Work Solves Big Problems - Success requires grit and resilience
Be Attentive - Work together as a team to drive greatness for our company and our customers

If you do not meet all the requirements listed here, we still encourage you to apply! No job description is perfect, and we may also have another opportunity that closely matches your skills and experience.

At Attentive, we know that our Company's strength lies in the diversity of our employees. Attentive is an Equal Opportunity Employer and we welcome applicants from all backgrounds. Our policy is to provide equal employment opportunities for all employees, applicants and covered individuals regardless of protected characteristics. We prioritize and maintain a fair, inclusive and equitable workplace free from discrimination, harassment, and retaliation.

Summary
Company name: Attentive Mobile
Remote job title: Director, Marketing Operations & Analytics
Job tags: Conversion Optimization, Marketing Operations, marketing