Eventbrite

Director, Consumer Public Relations

Eventbrite

Remote job description

THE CHALLENGE
Eventbrite is a people-first organization. Our goal of building the global platform for live experience relies on the foundation of top talent and strong company culture. As the Director of Consumer PR at Eventbrite, you will be responsible for developing and implementing a strategic external media relations program that tells a compelling business story and helps build brand awareness in the market, amongst both event creators and consumers. You will craft consistent messaging, build regular programming and create engaging initiatives to help amplify Eventbrite's mission: Bringing the world together through live experiences.

You will be responsible for big-picture thinking and high-level execution, managing agency partners, maintaining a steady drumbeat of national and local PR initiatives, and finding creative and fun ways to turn our ever-diverse and unique events into viral topics heard around the water cooler. You are a media-savvy storyteller; you know how to build out a story and have a proven track record for landing impactful features. This leader will be working closely with external agencies and our creator, data, marketing, and product teams. This role is highly cross-functional, and the relationships you build with your colleagues will help set you up for success. This role reports to the Chief Communications Officer.

THE TEAM
Our small, but mighty, Global Communications team is charged with bringing Eventbrite into people's hearts, minds, and conversations. We are storytellers, press partners, and evangelists who take a creative approach toward all forms of communications - from external media relations and speaking opportunities to engaging global employee communication.

THE ROLE
As Director of Global PR, you will lead the charge of setting the global PR strategy, collaborating closely with the broader communications team, and data, marketing, and product teams. You will lead the team in securing press stories that align with Eventbrite's mission, values, and strategic priorities, and broaden public awareness of Eventbrite.

YOU WILL

    • You are a fearless creative strategist who loves using Eventbrite and will come up with new ways to tell our story
    • You will develop and own consumer PR objectives and strategies, in collaboration with Eventbrite's communications team
    • You will lead creative campaigns and storylines that elevate Eventbrite's brand through consumer news moments and a steady drumbeat of press coverage around unique events, seasonal moments, influencer and brand partnerships and trend reports Build relationships with Eventbrite leaders
    • Maintain a close working partnership with Eventbrite's global comms leaders to stay coordinated on plans, messaging, outreach strategies, and shared results
    • Apply a data-driven approach to tell unique, rich, and insightful stories for the business and its creators; think creatively on how to leverage marketing initiatives, content, and programs to secure ongoing media coverage
    • Strengthen relationships with key consumer, local, tech and trade press to highlight Eventbrite's initiatives and competitive advantage, and the stories of its creator community
    • Lead the team in identifying and developing press stories that align with our company mission and values, and broaden the public awareness of Eventbrite
    • Find opportunities to communicate our story by leveraging data, creator stories, product announcements, industry trends, speaking opportunities, go-to-market marketing campaigns, creative activations, speaking engagements, awards, etc.
    • Lead and mentor our growing PR team through both tactical program execution and career development; help with goal-setting, career pathing, and identifying opportunities for training and development
    • Manage external PR agency and implement scalable processes to drive and measure results

THE SKILLSET

    • 10+ years experience in consumer public relations
    • Strong leader with experience helping teams succeed while working in a fast-paced and growing cross-functional environment
    • Background managing and scaling large global press campaigns, initiatives, and comms teams
    • Well-connected with a media contact network across top-tier consumer, tech and business outlets
    • Proven track record in successfully placing stories with solid brand positioning in a wide range of outlets
    • Ability to work under tight deadlines, manage multiple projects at a time, and deliver quality work under pressure, with grace and composure
    • Collaborative - we're a close group in the "Briteland"
WHAT WE OFFER
At Eventbrite, we strive to support our Britelings and their loved ones through different stages of life with robust and attractive benefits, financial and physical wellness options, and great perks. In addition to offering a competitive salary and company stock, we have other great benefits available. In the Briteland, you'll find great medical plans, fertility and adoption benefits, wellness reimbursement, generous parental leave, and much more.

We care about your mental health and wellbeing.
Our employees enjoy free coaching sessions with Modern Health. We also offer free therapy sessions with a psychologist. You'll also have access to private medical insurance for you and your family, that includes dental care. And our wellness program to pay for your gym expenses.

We work hard to cultivate a diverse, equitable and inclusive culture where Britelings feel like they belong.
Employees can participate in resource groups and we offer programming throughout the year to support a diverse and inclusive workplace.

We offer ongoing training and career development that meets people where they are in their careers.
We offer unlimited access to courses in Udemy, leadership coaching for all managers, Briteling led talks, and weekly company-wide town halls with our CEO. We take culture seriously and design programs with employee feedback in mind to make Eventbrite a great place to work no matter where you work from in the world.

Work-life balance & flexibility is extremely important to us.
Our employees can choose what works best for them: work in one of our offices, be fully remote or the best of both worlds! We believe in a flexible working environment to allow Britelings to perform at their best ensuring a healthy work-life balance. We have recently implemented Britebreak Fridays: all Britelings turn off their computers and take the first Friday of every month off to focus on their wellbeing.

ABOUT EVENTBRITE
Eventbrite is a global self-service ticketing and experience technology platform that serves a community of hundreds of thousands of event creators in nearly 180 countries. Since inception, Eventbrite has been at the center of the experience economy, transforming the way people organize and attend events. The company was founded by Julia Hartz, Kevin Hartz and Renaud Visage, with a vision to build a self-service platform that would make it possible for anyone to create and sell tickets to live experiences. The Eventbrite platform provides an intuitive, secure, and reliable service that enables creators to plan and execute their live and online events, whether it's an annual culinary festival attracting thousands of foodies, a professional webinar, a weekly yoga workshop or a youth dance class. With over 290 million tickets distributed for over 5 million total events in 2021, Eventbrite is where people all over the world discover new things to do or new ways to do more of what they love. Learn more at www.eventbrite.com.

IS THIS ROLE NOT AN EXACT FIT?
Sign up to keep in touch and we'll let you know when we have new positions on our team.

Eventbrite is a proud equal opportunity/affirmative action employer supporting workforce diversity. We do not discriminate based upon race, ethnicity, ancestry, citizenship status, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), marital status, registered domestic partner status, caregiver status, sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, genetic information, military or veteran status, mental or physical disability, political affiliation, status as a victim of domestic violence, assault or stalking, or other applicable legally protected characteristics.

Applicant Privacy Notice

Eventbrite believes that vaccines are one of the most powerful tools to fight COVID-19 and save lives. It aligns to our mission to bring the world back together through live experiences. Proof of completed COVID-19 vaccination will be required for all US applicants and employees to enter any Eventbrite office and/or interact in a physical setting with Eventbrite employees. Eventbrite will consider exceptions to this policy for medical or religious reasons on an individualized basis.




Summary
Company name: Eventbrite
Remote job title: Director, Consumer Public Relations
Job tags: Public Relations, Positioning

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