Digital Performance Specialist

Your responsibilities

• Defines the acquisition and retention strategy through paid channels in accordance with the overall marketing strategy
• Continuously tests alternative approaches, evaluates and adjusts them according to the results of the campaign
• Regularly monitors developments in the digital marketing environment and implements the latest trends.
• Translates customer segments defined in the marketing strategy into a digital channel environment.
• Ensures relevant targeting of these segments through a mix of channels, relevant news and creative processing.
• Analyzes the impact of targeting and implements tools for ongoing targeting optimization
• Regularly analyzes campaign performance and suggests adjusting their settings to maximize results and ROI
• Designs and implements tools for automation, optimization and prediction of campaign impact (eg attribution modeling, propensity modeling, etc.)
• Regularly analyzes campaign performance and suggests adjusting their settings to maximize results and ROI

Your experience

• Previous experience of at least 5 years in an agency context
• Skills in managing a wide range of channels to generate web traffic
• Analytics enthusiast working with a wide variety of platforms (Google, Tableau, inhouse,...)
• Excellent orientation in campaign planning and management, identification of relevant topics, offers, messages in combination with appropriate platforms
• Prerequisites for effective personalization and targeting of campaigns
• Mindset for optimization and testing to achieve the best ROI
• Comfortable with work in an environment with a high degree of urgency
• Ability to proactively respond to current demand developments; sense of the commercial impact of digital marketing
• Strong analytical skills; the ability to convert insights from data analytics to campaign optimization
• Knowledge of online and / or multi-channel retail / FMCG environment an advantage

About Rohlik

• Rohlik is the leading Central European e-grocer.
• Already active in the Czech Republic, Hungary, Austria and Germany. And other countries are coming soon.

Are we a good fit?

Find out if you would enjoy it here

1

People who work at Rohlik are independent thinkers with an opinion. We are not afraid of saying what we think is right for our customers or for the business.

2

Rohlik people are passionate about helping our customers live healthier and happier lives. We want this to happen and we want it quickly.

3

We hire people who want to change the world and are ready to take up difficult tasks with some tripping over.

4

Rohlik people don't wait to be told what to do, but actively propose new ways for things to get better themselves.

5

We hire people who want to spend their lives at work this way. We have a versatile mix. Younger and older, junior and senior colleagues.

Marketing

We build our brand around the belief that everyone should have access to better food and a higher quality of life. We acquire new customers by winning their trust through superior service, helping their families run more smoothly, and differentiating ourselves with a rich offer of local, fresh, high-quality products.

What we offer

Personal growth

Rohlik grows fast, and so can you. You will face a new challenge every day. You will need to solve problems you have never solved before. We are offering you challenging and exciting work.

It's not for everyone, but you will love it here if you like to keep things moving forward.

Real impact and meaningful work

You will build one of the best services in the world. From the moment you join us, you'll have the opportunity to directly change the lives of our customers for the better.

No matter what department or position you're in, your work will be essential and part of making a difference. If you have an opinion and don't fear to voice it, you will be heard. Our customer is the centre of our universe, so everyone who can improve the customer experience is embraced and supported to step forward and propose a solution.

Work freedom

We believe in our people. Everyone can decide where they are going to work from or how many unlimited holidays they will enjoy. It's all about getting the work done, not where it's done from.

Fair remuneration

In line with our personal responsibility policy, we have abolished regular bonuses. We firmly believe that the incentive to do your best work should not be in a quarterly bonus. But don't worry, we won't pay you peanuts. We want to employ the cream of the crop, which is why we offer top-of-the-market fixed salaries.

Peer recognition

We value your opinion; that is why we launched the peer-to-peer recognition system, where everyone has the right to embrace their colleagues and award them credits to our internal cafeteria.

Unpaid premium membership

Our employees are our valued customers. We appreciate your feedback and want you to use our services as much as possible, so we offer premium membership without further payments.

Sport challenges

No Rohlik person can ever get enough challenges! That's why we organize those focused on sports. Like running, cycling or hiking. And what's not to miss besides great colleagues? Well, tempting rewards. It wouldn't be possible without them.

Great team

You will work with the best European experts from various areas - Commercial, SW development, Logistics, Business Intelligence, and many others. We are fighting for market share in a challenging environment, but we battle as a team. We have each other's back, and we don't forget to have fun together. We regularly enjoy joint tastings of new products, barbecues, and parties.

Are we a good fit?

Our goal in life is to make other peoples' lives better. Such a mission is difficult, life at Rohlik is difficult - it is not for everyone.