Digital Performance Marketing Manager

App Annie is looking for a data driven, creative and innovative Digital Performance Marketing Manager to join us. You will be part of the Global Marketing team, and wear our Customer Obsession hat with pride and are responsible for creating a high quality pipeline in our Go-To-Market motion.

Something about us...

App Annie has built the mobile market data standard. As the trusted source for the mobile economy, our mission is to be the first Unified Data AI company that combines both consumer data plus market data to drive digital performance. More than 1,300 enterprise clients and 1M+ registered users across the globe and spanning all industries rely on App Annie. We are headquartered in San Francisco with teams in 12 countries.

Along with a market defining product, we take great pride in our culture and values and strive to embody them daily! We set a high bar for our success and have made Excellence as our standard, hold each other Accountable, continuously push Innovation and Win with Style.

What can you tell your friends when they ask you what you do?

I own and manage all digital advertising channels globally, such as paid search, paid social and display. I drive the creative team to built the assets I need and with data and analytics led approach, I optimize on our channel performance. I contribute to the company growth!

Our Team obsession is "Pipeline". I bring positive energy to the team!

You will be responsible for and take pride in....

• Own the marketing media mix, working closely with the Field marketing to establish the distribution of budget by channels, market, country and deliver the best ROAS possible
• Build best in class digital practice through both proven channels (Paid Search, Paid Social, Review Sites) and new channels to test (programmatic, direct buys, affiliates...)
• Plan, activate and optimize digital media campaigns across multiple channels, from SEM to Paid Social and Display
• Keep a close pulse on the allocated budget and KPI pacing, as well as efficiencies - making daily adjustments to performance levers such as creatives, ad formats, targeting strategies and bidding to ensure performance marketing goals are achieved
• Take initiatives to explore new platforms and inventory sources to test where we can grow the business
• Collaborate with the content and creative teams in order to build creative assets, and providing them with feedback on what works, what doesn't with the objective to build a pipeline of new assets pertinent to each advertising channel
• Report on a regular basis on the performance of each channel and of the overall media mix for the country, working with analytics team as required

You should recognize yourself in the following...

• 5y+ experience in B2B Saas Digital Advertising
• Proficiency in Google Advertising Suite, LinkedIn, Facebook Business Manager, Twitter and Salesforce
• Strong analytical skills - you'll know your way around numbers and be able to make assessments of performance and subsequent recommendations around what you think we should be doing next
• Strong communication skills - you'll be working cross functionally and need to build strong relationships with Product, Content and Sales teams
• Capability to drive and own your own performance and time. You'll have the opportunity to bring your own bright ideas and make strategic decisions and you'll need to be willing to get your hands dirty
• You are able to deliver campaigns at a fast pace, optimizing the workflow
• A testing mindset - you'll be a creative problem solver, always on the lookout for new campaign types and channels to test to reach our target audiences

What we offer...

• We provide a $1,000 (country equivalent) reimbursable WFH allowance to set you up for remote work success.
• Possibility to work from another country for 90days a year!
• Internet allowance for stable internet connection, so your video does not freeze on Zoom.
• Flexible working days. We love to meet, but if you need to get your kids behind school-zoom, need to leave early to get to your band repetition or gym classes, do your thing.
• Paid leave, so long as you promise to come back!
• Health and dental benefits.
• An international team of talented and engaged people from different cultural backgrounds and locations.
• Wellbeing allowance for any activity that matters to your wellbeing; (online) gym classes, fitness equipment, mindfulness apps or even childcare support!
• Unlimited access to online learning platform Udemy to help you develop your skills.
• Virtual initiatives and events to keep you connected with your colleagues.

Yes, I want this job!