Digital Marketing Specialist

You get jazzed about connecting with audiences in the digital world - from hosting webinar programs to getting hands-on with digital media channels. You're a go-getter who loves to expand their skills and doesn't settle for just getting it done.

The Digital Marketing Specialist has two main roles: be the go-to person for all Expel-led webinars and support digital media programs to grow the Marketing funnel. As master of webinars, coordinate efforts with campaign managers, speakers and marketing operations to build enjoyable experiences for the team and our customers. As our digital media specialist, dig into our paid media channels and all the art and science it takes to make it a success.

If you're looking to grow your marketing career with a company that enables you to succeed and grow in new and exciting ways, we should talk!

What Expel can do for you

• We'll provide you space to get creative and help build programs that get noticed
• We'll surprise you with all the ways we support you as a person and enable your growth
• We'll give you experience working in a startup environment with a team who focuses on meaningful work
• What you can do for Expel
• Own and drive Expel's webinar platform, calendar and standard methodologies
• Work closely with cross-functional teams and our external agency to coordinate digital efforts across multiple channels
• Report on digital marketing channel performance and analyze the data to recommend optimizations
• Stay on top of industry trends and methodologies
• What you should bring with you
• Strong project management skills and a highly collaborative approach
• Ability to prioritize work on address multiple projects simultaneously
• Creative problem solving, using both data and intuition to recommend
• Experience with a webinar platform like Big Marker, Hopin, Demio or Livestorm
• 3+ years leading live webinars and familiarity with digital marketing campaigns like LinkedIn, Google Ads, Programmatic, etc
• A Bachelor's degree or a compelling story

Additional Notes

• The base salary range for this role is between $75,000 USD and $108,000 USD + bonus eligibility and equity.
• We believe in paying transparently and equitably. Your salary will ultimately be based on factors such as your experience, skills, team equity, and market data. You'll also be eligible for unlimited PTO (which we model and encourage), work location flexibility, up to 24 weeks of parental leave, and really excellent health benefits

We're casting a wide net for this role. We'd be delighted if you lived near our Headquarters in Herndon, VA but are equally excited to chat if you work remotely. We'll just expect you to visit with some frequency!

We're an Equal Opportunity Employer: You'll receive consideration for employment without regard to race, sex, color, religion, sexual orientation, gender identity, national origin, protected veteran status, or on the basis of disability.

We're only hiring those authorized to work in the United States. We do not currently sponsor immigration visas.

We'll ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please let us know if you need accommodation of any kind.