Scale

Digital Marketing Manager, Web Optimization & SEO

Scale

Remote job description

We're looking for a hands-on digital marketer who loves building and growing exceptional digital platforms. In this role, you will lead improvements across all digital marketing properties and collaborate across the business to help boost our digital presence. You'll focus on projects and experiments that delight website visitors with quality digital experiences and leverage analytics to share the story.

Success in this role follows a few key areas:

  • Continuous conversion rate improvements through optimization (speed, content, A/B testing, personalization etc.)
  • Improved search rankings through rigorous implementation of SEO strategies
  • Unifying the customer journey across properties and connecting analytics to tell the story

About You:

You're always curious about new digital experiences and connecting those experiences to customer/user satisfaction. SEO is native to your thinking. You're obsessive about experimentation, measurement, and learning through data. You enjoy working on digital platforms to identify and execute projects that improve the experience.

You're biased towards action and employ creative thinking to get things done. You're resourceful and can articulate a clear vision for a project or problem to solve and understand how to bring folks along with you through concise communication and proactive planning.

Responsibilities:

  • Continuously analyze and report on performance across the digital marketing properties, including conversion rate and user behavior analysis. Leverage these insights to drive new optimization projects and experiments
  • Execute the end-to-end experimentation process, including hypothesis setting, test design and KPI selection. Continuously share out experimentation results and improvements
  • Own our SEO strategy and leverage SEMRush. Implement technical SEO improvements and continuously partner with our product and content teams to inform critical topics and focus areas to improve our rankings. Regularly report on progress
  • Partner with the analytics team to develop the tracking plans for all digital properties and create robust dashboards that share performance metrics across the business.
  • Help drive data unification across the digital properties, leveraging segment and other tools to ensure we have a connected customer journey
  • Work closely with the interactive brand team to improve our digital platform development (CMS, frontend builder, integrations, etc).
  • Partner with product marketing, growth marketing and other functional groups to develop digital experiences that drive engagement and conversion.

Skills & Experience:

  • 3-5 years experience in digital marketing with 1-2 years focused on digital experimentation and conversion rate optimization.
  • Strong organizational skills, ability to manage multiple projects at the same time
  • Strong knowledge of SEO best practices and expert knowledge using tools like SEMRush
  • Advanced knowledge with website CMS, landing page, and personalization platforms
  • Experienced with A/B testing strategies, experiment design, and statistical analysis
  • Working knowledge with BI reporting: Tableau, Amplitude, Google Data Studio or others
  • Working knowledge of HTML, CSS, JavaScript
  • Working knowledge of web and app technology: cookies, pixels, SDKs, tracking, tagging, APIs. Segment and /or Google Tag Manager experience required
  • Proficient copywriting and grammar skills
  • Design or media editing skills a plus: Figma, Adobe Suite, Canvas

About Us:

At Scale, we believe that the transition from traditional software to AI is one of the most important shifts of our time. Our mission is to make that happen faster across every industry, and our team is transforming how machine learning can build innovative products. Our products provide access to human-powered data for hundreds of use cases and are used by industry leaders such as Open AI, Lyft, GM, Samsung, Airbnb, NVIDIA, and many more. We've recently raised $325 million in Series E funding at a valuation of $7B+ and are expanding our team to accelerate the development of AI applications.

We believe that everyone should be able to bring their whole selves to work, which is why we are proud to be an inclusive and equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability status, gender identity or Veteran status.

We are committed to working with and providing reasonable accommodations to applicants with physical and mental disabilities. If you need assistance and/or a reasonable accommodation in the application or recruiting process due to a disability, please contact us at accommodations@scale.com. Please see the United States Department of Labor's EEO poster and EEO poster supplement for additional information.

About Us:

At Scale, we believe that the transition from traditional software to AI is one of the most important shifts of our time. Our mission is to make that happen faster across every industry, and our team is transforming how machine learning can build innovative products. Our products provide access to human-powered data for hundreds of use cases and are used by industry leaders such as Open AI, Lyft, Meta, GM, Samsung, Airbnb, NVIDIA, and many more. We've recently raised $325 million in Series E funding at a valuation of $7B+ and are expanding our team to accelerate the development of AI applications.

We believe that everyone should be able to bring their whole selves to work, which is why we are proud to be an inclusive and equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability status, gender identity or Veteran status.

We are committed to working with and providing reasonable accommodations to applicants with physical and mental disabilities. If you need assistance and/or a reasonable accommodation in the application or recruiting process due to a disability, please contact us at accommodations@scale.com. Please see the United States Department of Labor's EEO poster and EEO poster supplement for additional information.




Summary
Company name: Scale
Remote job title: Digital Marketing Manager, Web Optimization & SEO
Job tags: api, software

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