Front is a hub for customer communication that allows companies to offer tailor-made service at scale. Front looks and feels like your email inbox with a few very important differences: teammates collaborate in the same place where external messages are sent and received, and behind the scenes, robust workflows and integrations power the efficiency and insights typically found in a CRM. More than 6,500 businesses use Front to work together to send out the best replies faster, keep messages organized across channels, and always maintain a personal touch. The result is premier, personalized service that scales with your business - and a team that works together as one.

With $138M in funding, Front is backed by Sequoia Capital, and other leading venture capital firms, as well as independent investors including top executives of Atlassian, Okta, Qualtrics, and Zoom. Front was recently named to Forbes Best Startup Employers 2022 List, Inc. Magazine's 2022 Best Workplaces list, and Y Combinator's list of Top Companies in 2022. We have also been recognized on Wealthfront's Career-Launching Companies in 2021.

We're looking for a B2B Digital Marketing Specialist to effectively own our paid and organic strategy globally. Working with a cross-functional team of marketers, you will devise campaigns to drive awareness that engage our target market and are effective in educating the world of knowledge workers about Front. This role requires expertise in both organic and paid marketing channels, as well as a deep understanding of marketing analytics and ROI. You will be a key contributor to our ongoing relationships with agencies with a focus on scale and quality.

Put simply: you will be responsible for converting Front dollars and resources into quality demand that results in pipeline and recurring revenue.

What will you be doing?

Work cross-functionally with sales, creative, product marketing, and content teams to strategize full-funnel digital programs across paid search, paid social, programmatic, and CTV channels
Partner with outside agencies to define and execute paid and organic analysis, keyword research, and reporting & optimizations
Regularly test, evaluate, report, and measure results of ongoing campaigns to continuously improve conversion rates
Provide regular updates to broader team(s) and leadership on progress of digital programs and action items based on analysis
Manage quarterly budget and plan accordingly throughout the fiscal year
Support the planning, building, and execution of A/B testing across ad copy, creatives, landing pages, and various touch points throughout the marketing & sales funnel
Analyze our website and identify opportunities to optimize site structure and content for improved discoverability

What skills and experience do you need?

5+ years of experience in Digital Marketing, ideally in a B2B tech environment
Experience with online marketing tools: Google Ad, Facebook, LinkedIn,Hubspot
Knowledge of marketing automation platforms to generate traffic, convert visitors to leads, and nurturing into qualified leads
Organized, self-starter, detail-oriented, and able to manage multiple projects simultaneously
Effective communicator who can develop creative content to be distributed through multiple channels
Good knowledge of SEM, SEO, Display, and A/B and multivariate testing, and can iterate based on findings
Data-driven, excited to analyze and report on the ROI of campaigns, contribute to team Lead and MQL goals, all to increase ARR
Creative thinker who is not afraid to step out of the box and propose new, different, and innovative ideas
Experience with account-based marketing and Salesforce reporting a plus

Front provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age or disability.

Summary
Company name: Front
Remote job title: Digital Marketing Manager
Job tags: hubspot, data driven, Account Based Marketing