Remote job description

Wonolo (Work Now Locally) is disrupting the $140BN temporary staffing industry. Founded in 2014, Wonolo's mission is to help people find consistent work. Through our two-sided tech marketplace, we connect hundreds of businesses in need of front-line workers with 1 million underemployed workers in local markets across the United States, within minutes. Wonolo recently raised $140M in growth funding which will continue to help us empower the in-demand workforce by democratizing access to flexible work, opportunities to learn new skills, a living wage, and comprehensive portable benefits and perks.

As a marketplace, Wonolo has two sides - demand, helping companies that need workers ("customers") and supply, helping workers that need jobs ("Wonoloers").

We are looking for a talented Content Marketing Manager to join a fast-growing Marketing team, and will be the first hire on the content team. An ideal candidate is a gifted storyteller, ensuring that we're providing the right messaging to Wonolo users at every point along their journey. To help support down-funnel progressions, you'll obsess over creating messaging that resonates with your audience - and testing new ways and tactics by analyzing results. You thrive over tackling fresh new content ideas while also looking to improve and optimize existing materials to strengthen our brand and best reach our target audience. This is an exciting opportunity as we know our story, but we need your help to share it! You will shape how we tell Wonolo's story and connect the dots on what matters most to customers and Wonoloers. This is an exciting role that is highly visible and collaborative - you will work cross-functionally with Lifecycle Marketing, Product Marketing, Sales, Customer Success, Account Managers, and Program Managers.

If you love crafting stories through connecting data with customer needs, while working for a mission-based company that aspires to provide fulfilling & flexible job opportunities to the underemployed, then we invite you to apply!

We welcome qualified candidates located anywhere in the United States and Canada #LI-Remote.

What you'll do:

    • Create compelling messaging that is true to our brand and drive brand awareness, while also tackling customer and worker specific topics throughout each funnel phase of the journey
    • Design a content strategy & manage a content calendar that is proactive and allows us to scale
    • Develop long-form content for whitepapers, reports, podcasts, and videos that can also be broken down into derivative assets such as one-pagers, video snippets, educational email series, infographics, and blog posts
    • Work with data & analytics teams to create meaningful content that provides insights relevant to our audiences
    • Refine & own our brand story and ensure all relevant materials have cohesive messaging and positioning across every touchpoint
    • Work closely with the lifecycle, paid, and product marketing teams to execute your content strategy
    • Kickoff a thought leadership strategy that positions our SMEs in the industry
    • Support a localized content strategy for target markets and understand key competitors that can help drive buying guides
    • Analyze content performance and lifecycle and iterate and optimize based on performance

Who you are:

    • 5-8 years of content marketing management supporting full-funnel campaigns to drive acquisition, retention, and growth
    • Exceptional communication and storytelling skills, with a knack for tackling current issues in our industry, connecting our audiences, and tailoring content based on cohorts/personas
    • Ability to thrive in a fast-changing, collaborative environment where you can outline a strategy and help execute against that vision
    • Drive end-to-end content strategy, from defining topics, content types, and channels to tracking success metrics
    • Proven track record of meeting deadlines based content calendar management and prioritizing (and reprioritizing) high-impact projects
    • Strong analytical skills to drive data-driven decisions for continued optimizations, as well as leveraging proprietary data for driving/support compelling thought leadership content
    • Experience with SEO/KW tools
    • You demonstrate a substantial commitment to advancing representation and inclusion

Nice to haves:

    • Experience in tech/marketplace organization catering messaging to 2 audiences
    • Experience in design tools
    • Comfortable navigating Google sheets & slides
    • If you have read up to this point, we hope you are excited about this opportunity to work at Wonolo! Even if your experience does not check every bullet point, we still highly encourage you to apply. The best hires do not always check off every box of a job description.

Benefits and perks:

    • Meaningful equity and company bonus
    • We pay 100% of the medical/dental/vision insurance premiums for you
    • Generous parental leave plan
    • Cell phone reimbursement, company laptop
    • Life and disability insurance
    • Open vacation policy, flexible schedule, and the option to work from anywhere in Canada (no more commutes!)
    • Team outings, happy hours, company off-sites, and more!
About Wonolo:

Wonolo is a two-sided job marketplace that serves over 1 million front-line workers, providing them access to flexible and consistent job opportunities across the United States within minutes, at companies such as Peloton, Coca-Cola, Neiman Marcus, Papa John's, and thousands more.

We are a remote-first company with 180+ full-time employees, and quickly scaling our team within the United States and Canada. We are well funded and backed by leading investors including Sequoia Capital, Bain Capital, and Leeds Illuminate, among others.

Learn more about us:
Wonolo raises $140M to continue supporting over 1 million laborers and front-line workers
Wonolo is one of Glassdoor's best tech companies to work for in 2021
Sequoia, leading Silicon Valley venture capital firm, invests in Wonolo
Yong Kim (CEO) on why he's passionate about empowering the in-demand workforce

Wonolo is a Great Place to Work-Certified company for delivering a consistently high-trust experience for all employees. We value representation and are committed to creating an inclusive work environment. We provide equal employment opportunities for all applicants and employees.

#24 in Glassdoor's Best Places to Work 2021 (Small and Medium)
#12 in Fortune's Best Workplaces in the Bay Area 2021 (Small and Medium)
Inc. Magazine's Best Workplaces 2020 (Medium to Large)

Commitment to Diversity, Inclusion, Equity, and Belonging:
Wonolo welcomes you as you and celebrates our collective diversity. We work to serve the underserved, and we are built on the strength of our entire community. We are especially interested in candidates who represent different cultures, perspectives, and backgrounds as these empower our team to come together to make the best decisions and the biggest impact.

Wonolo is an equal opportunity employer. We make the best effort to ensure all people feel supported, empowered, and connected at work. A big part of this effort is through our support for members and allies of Employee Resource Groups such as Whammies of Color and Allies At Wonolo (WoCAW), Women of Wonolo (WoW), Parents of Wonolo (PoW), and People Out at Wonolo and Allies (POWA). Individuals seeking to work at or with Wonolo are considered without regards to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, sexual orientation, gender identity, or any other protected status under all applicable laws, regulations, and ordinances.

Wonolo Privacy Statement:
By providing your personal information and/or submitting your application, you agree that Wonolo may use your personal information for the purposes of carrying out its recruitment and hiring process, which may include, but not limited to, reviewing your qualifications, verifying your information, communicating with you about the recruitment process, and retaining your personal data as otherwise needed for recruitment-related activities.

Information you provide Wonolo as part of the recruitment process is accessible only to those Wonolo employees and other third-party service providers involved with Wonolo's recruitment, interview, and onboarding process. Wonolo does not disclose your personal information to any third party in a manner that would be considered a sale under applicable laws. By providing your personal information as an applicant for this position or any other position at Wonolo, you agree that your personal data may be transferred and/or disclosed to Wonolo's third-party providers. This may include transfers to servers and databases outside the country where you provided Wonolo with your personal data.

For more information, see the Wonolo Privacy Policy.

Company name: Wonolo
Remote job title: Content Marketing Manager
Job tags: marketplace, Google Apps, Content Marketing

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