Channel Marketing Manager


Remote job description

Built is a growth-stage company at the intersection of FinTech and PropTech. We are on a mission to change the way the world gets built with technology and services that streamline the $1.4T U.S. construction industry.

Built's platform for the construction finance industry modernizes the movement of money between all stakeholders within the construction and real estate process to manage risk and maximize productivity. Built provides software, payments, B2B marketplace, and data solutions to more than 190 of the top financial institutions and hundreds of contractors throughout North America.

In addition to our recent $125M Series D funding and $1.5B valuation, we're proud to have been named one of Forbes' Best Startup Employers in America and one of The Tennessean's 2022 Top Workplaces. Bringing on the "best talent in the world" is at the forefront of our continued growth trajectory-and we want you to be part of it.

- Series D Financing Round
- Built Upon 2021 Success

As the Channel Marketing Manager, you will have the opportunity to create, implement and optimize account-based marketing playbooks to meet the growth objectives of the Built's suite of products and services. Working under the Growth Marketing manager, and alongside Revenue teams, the Channel Marketing Manager will be responsible for developing and executing a magnitude of highly targeted and personalized campaigns to hundreds of prospects at any given time. The ideal candidate for this role has a deep understanding of how to market to different personas,, has a data-driven mindset, and wants to own campaigns from start to finish.

In this role, you will:

    • Develop a deep understanding of our prospect and client lifecycle journey
    • Develop targeted multi-touch campaigns based on firmographics, technographics, etc., targeting key personas to engage and move accounts through prospect to client funnel
    • Educate and work closely with the sales and customer success teams on new and existing account-based marketing campaigns
    • Collaborate with content and digital marketing teams to promote blog articles, videos, case studies, and more to strategic account lists
    • Manage account lists along with optimizing our Account-Based Marketing platform, Demandbase, for the best results
    • Create scalable, trackable, account-based marketing playbooks in partnership marketing leadership including account-based prospecting, inbound lead follow-up, nurture campaigns, channel activities, live/online events, meeting setting, and automated routing with the goal of increasing conversions to build pipeline and accelerating deal closings
    • Identify the most effective marketing messages, value proposition, materials, channels, and calls to action for personas and key accounts in the regions
    • Oversee project timelines, internal and external resources, and budget
    • Establish and report on key performance indicators, pipeline, and sourced/influenced pipeline leveraging marketing dashboards


    • Bachelor's degree
    • 2-4 years of proven multi-channel B2B marketing experience within enterprise software/SaaS
    • 1-2 years of Salesforce experience
    • Experience with Demandbase and/or Sendoso is a plus
    • Superb verbal/writing, communication, and presentation skills
    • Excellent organizational and time management skills
    • Experience sourcing and managing vendor relationships for marketing program execution
    • Unquestionable integrity and excellent work ethic
Our Perks
- The rare opportunity to radically disrupt an industry
- Competitive benefits including: uncapped vacation, health, dental & vision insurance, and 401k
- Robust compensation package including base salary, quarterly bonus, and equity
- Flexible working hours, paid family leave, ERGs & Mentorship opportunities
- Learning grant program to support ongoing professional development

Our company is made up of passionate people who are driven in a variety of disciplines-and each of them bring their unique perspective to everything they do. Creating a safe and inclusive workplace is critical to the success of our company and of our employees, so it's our aim to recruit, hire and promote without bias against race, color, religion, sex, sexual orientation, gender identity, marital status, veteran status or any other status protected by applicable law. As we learn and as we grow, we're committed to ensuring that these ideals are at the forefront of everything we do.

Company name: Built
Remote job title: Channel Marketing Manager
Job tags: saas / subscription, software

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