The Merkle analytics team implements, executes, and drives audience strategy, targeting, measurement and optimization across channels using machine learning techniques and cloud-based marketing technology platforms. We build innovative analytics solutions to tackle some of our clients most challenging problems and help them realize the ROI from their marketing investments. The team is growing rapidly, with clients across Financial Services, CPG, HiTech, Retail and Pharma. Our team members consist of analytics experts (with Masters/PhD's in quantitative areas), digital technology gurus and digital media mavens.

Responsibilities:

Leads client engagement and provides thought leadership around leveraging data science techniques to enhance audience targeting, optimization and measurement

Evaluates client needs for quantitative analysis. Participates in creating and articulating relevant solutions for clients and in developing methods or processes for implementation.

Anticipate project risk and constraints and proactively work on solutions to address the risk/constraints; Lead a team to complete large complex analytical project end to end

Translate analysis insights into actionable recommendations and strategies for omni-channel marketers with emphasis on digital media optimization in conjunction with brand and performance media teams

Lead the development of innovative analytics solutions across a variety of areas including data clean rooms, predictive modeling, and measurement

Participate in business development efforts to represent analytic capabilities and drive new business growth

Develop and publish thought leadership and participate in relevant conferences

Collaborate effectively with cross functional teams to design and implement solutions that positively impact client results

Summary
Company name: Merkle
Remote job title: Vice President, Media Analytics