Remote job description

Figma is growing our team of passionate people on a mission to make design accessible to all. Born on the Web, Figma helps entire product teams brainstorm, create, test, and ship better designs, together. From great products to long-lasting companies, we believe that nothing great is made alone?"come make with us!

The Figma Research team is looking for a Brand and Marketing Researcher to directly support our growing Marketing organization. You will be responsible for scoping, conducting, and delivering custom research to support all parts of the marketing life cycle. You will also work with an external partner to manage and socialize our bi-annual brand sentiment tracker. As the first researcher solely dedicated to Marketing, we are looking for a researcher who can deliver clear recommendations and insights, in a compelling manner, as well as educate the team on how to incorporate and act on research.

Through your work you will impact the Marketing Team's campaign strategy and execution, represent the voice of our users and be responsible for measuring the effectiveness of key company initiatives.

Figma is an exciting place to do research, because the teams have made it a priority to have a direct dialogue with their user communities from the very beginning. This strong, human-centered foundation is a great opportunity for researchers that want to advance the discipline and do the best work of their career.

This is a full-time role that can be held from one of our US hubs or remotely in the continental United States.

What you'll do at Figma:
  • Lead custom research projects from start to finish, including projects like message testing and creative evaluations to deep explorations into our brand and competitive set.
  • Oversee the day-to-day of the Figma's new brand sentiment tracker and to deliver bi-annual and ad-hoc report deliverables tracking brand and model health, marketing effectiveness, etc
  • Partner with others to generate strategy, build roadmaps, and define success and prioritize your project roadmap so you are doing the most impactful work
    • Translate research findings into actionable insights that inform the development of strategic marketing recommendations and campaign briefs
    • Collaborate closely with senior researchers to develop your analytic and storytelling capabilities and to prioritize insights that inspire change within the organization
    • Sharpen your research tool kit alongside best in class researchers
  • Advocate for the role of research in marketing
We'd love to hear from you if you have:
  • A solid quantitative foundation, with ideally 5+ years of quantitative market research and proficiency with data analysis tools such as Qualtrics, Excel, etc
  • Some experience in qualitative research, either by conducting qualitative research yourself or working with a research vendor. Focus group moderation experience is not required
  • Direct experience supporting a Marketing organization and have a strong portfolio of marketing-focused research deliverables (e.g. workshops, slides, reports) with an emphasis on great visuals and narrative
  • Ability to identify, scope, and design a research project, manage the project either independently or via research vendor, and craft a strong, story driven report.
  • Experience working with and directing research agencies/vendors to deliver results.
  • Detailed oriented, quick learner and have strong written and verbal communication skills with proficiency with one or many presentation software tools (e.g., Google Slides, Keynote)
  • An ideal candidate will have previous experience working in a SaaS organization or have experience researching niche audiences

At Figma, one of our values is Grow as you go. We believe in hiring smart, curious people who are excited to learn and develop their skills. If you're excited about this role but your past experience doesn't align perfectly with the points outlined in the job description, we encourage you to apply anyways. You may be just the right candidate for this or other roles.

Read more about our team

We will work to ensure individuals with disabilities are provided reasonable accommodation to participate in the interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please let your recruiter know if you require accommodation.

We will work to ensure individuals with disabilities are provided reasonable accommodation to participate in the interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please let your recruiter know if you require accommodation.

About Figma

Dylan Field and Evan Wallace co-founded Figma in 2012 with the vision of building tools for designers in the browser. Their goal was to create the first design tool that combined the accessibility of the Web with the functionality of a native app. Today Figma is a platform with tools and spaces to support the entire product development process?"idea to design to build?"and has simplified collaboration for companies like Microsoft, Uber, and The New York Times to name a few.

At Figma, we celebrate and support our differences. We know employing a team rich in diverse backgrounds, experiences, and opinions allows our employees, products, and community to flourish. Figma is an equal opportunity workplace?"we are dedicated to equal employment opportunities regardless of race, color, ancestry, religion, sex, national orientation, sexual orientation, age, citizenship, marital status, disability, gender identity, or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.

By applying for this job, the candidate acknowledges and agrees that any personal data contained in their application or supporting materials will be processed in accordance with the applicable candidate section of Figma's Privacy Policy.

Company name: Figma
Remote job title: Researcher Brand & Marketing
Job tags: Software as a Service, Analytics Tools, Brand Marketing

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