dbt Labs

Director, Demand Generation

dbt Labs

Remote job description

About Us

dbt Labs was founded in 2016 to empower analysts to create and disseminate organizational knowledge. Since then, we've grown to become one of the leading brands in the analytics industry. Our product, dbt, is used by thousands of companies. dbt Labs is a remote-first, values-driven company with a globally distributed team. You can learn more about our values here.

We're hiring a Director of Demand Generation to help us grow dbt into a globally recognized and loved software brand. This role will lead and grow our Field Marketing, Partner Marketing, and Global Campaigns teams. Demand Gen will will own our multi-channel campaign strategy aimed to grow our marketable database and generate pipeline. This includes aligning messages across email, social media, virtual and in-person events, content marketing, and digital advertising. In addition to Marketing, the demand generation leader will work closely with our with our Revenue, Partnerships, Operations, and Data teams to create a center of excellence for generating product demand.

In this role, you can expect to:

  • Develop and execute a comprehensive and global demand generation strategy that drives revenue growth and builds brand awareness.
  • Lead the Field, Partner and Integrated Marketing teams. You'll lead an existing team of marketers located all over the world and be expected to recruit strong talent.
  • Collaborate with product marketing, brand, and, sales teams to develop compelling content and messaging that resonates with our target audience.
  • Create and execute multi-channel campaigns that generate leads, including email, social media, webinars, content marketing, and digital advertising. Develop these into a portfolio of offers that have predictable results.
  • Manage the lead generation process from start to finish, including lead capture, nurturing, and qualification.
  • Optimize lead conversion rates and lead quality by continuously testing and refining our demand generation programs.
  • Own and report on key performance indicators (KPIs) to track the effectiveness of our demand generation programs and make data-driven decisions to improve results.

You are a good fit if you:

  • Are a seasoned team builder and people manager/developer, ideally global teams.
  • Are extremely comfortable working in data in tools like Looker, Salesforce, etc to find business insights. Being able to self-serve the basics and then work with Ops to go deeper is critical.
  • Demonstrable success running multi-channel demand generation campaigns, including email, social media, webinars, in-person events, content marketing, and digital advertising
  • Have heavy experiences working along side an SDR org for incredible campaign followup results. This is a critical partnership and this individual needs to bring demonstrable experience to the table here.
  • Experience managing to a budget and showing ROI of that spend

You'll have an edge if:

  • You have previous experience with developer or data products - CI/CD, git, open source software - and the ability to use dbt. Learning the language and challenges of this audience takes time! Marketers joining our team with existing context in these areas ramp in 3 months vs. 6-9 months.
  • You have previous experience marketing in a product led growth context. Again, this is all about speed. Like all PLG companies, our growth is dependent on a massive, engaged user base. We expect a leader coming in with only enterprise marketing context will have a closer to 6-9 month ramp time.
  • Your default mode is "write about it" vs. "talk about it". Ok yes, we do have meetings, team off-sites, and enjoy actual dialogue :) But we're a remote team located around the world and that does require different ways of working. If you love pre-reads before a meeting, thoughtful analysis, and organizing your thoughts in a document vs. a presentation - you'll do very well here.

Compensation & Benefits

  • Salary: Competitive Salary
  • Equity Stake
  • Benefits: In the US, dbt Labs offers unlimited vacation (and yes we use it!), 401k w/3% guaranteed contribution, excellent healthcare, paid parental leave and a home office stipend. For employees outside the United States, dbt Labs offers a competitive benefits package

*Equity or comparable benefits may be offered depending on the legal limitations

What to expect in the hiring process (all video interviews unless accommodations are needed):

  1. Interview with Talent Acquisition Partner
  2. Interview with Hiring Manager
  3. Team Interviews with Marketing and Sales stakeholders
  4. A touch base call with the Hiring Manager
  5. Final interview with one of our Values Carriers


Who we are

At dbt Labs, we have developed strong opinions on how companies should practice analytics.

Specifically, we believe that:

  • Code, not graphical user interfaces, is the best abstraction to express complex analytic logic
  • Data analysts should adopt similar practices and tools to software developers
  • Critical analytics infrastructure should be controlled by its users as open source software
  • Analytic code itself - not just analytics tools - will increasingly be open source

It turns out that a lot of other people believe this too! Today, there are 9,000 companies using dbt every week, 30,000 practitioners in the dbt Community Slack, and 1,800 companies paying for dbt Cloud. Our customers include JetBlue, Hubspot, Vodafone New Zealand, and Dunelm. dbt is synonymous with the practice of analytics engineering, defining an entire industry. We're backed by top investors including Andreessen Horowitz, Sequoia Capital, and Altimeter. We recently raised our series D: read the announcement here!

dbt Labs is an equal opportunity employer. We're committed to building an inclusive team that welcomes a diversity of perspectives, people, and backgrounds regardless of race, color, national origin, gender, sexual orientation, age, religion, disability, citizenship, veteran status, or any other protected status. We feel strongly that whether or not your experience exactly fits the job description, your passion and skills will stand out and set you apart even if your career has taken some twists and turns. If you are on the fence about whether you meet our requirements, we encourage you to apply anyway! Please reach out to us directly at recruiting@dbtlabs.com if you need assistance or an accommodation.

Want to learn more about our focus on Diversity, Equity and Inclusion at dbt Labs? Check out our DEI page here.

dbt Labs reserves the right to amend or withdraw the posting at any time.

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Company name: dbt Labs
Remote job title: Director, Demand Generation
Job tags: cicd, Git, Demand Generation

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