- Remote, but Minneapolis, MN or Horsham, PA preferred locations
- Support for several key Bank Brand Branch initiatives: new Altitude Connect launch; Text-to-Apply channel support, and Card Central site management content and release updates.
Responsible for the development and implementation of the multi-channel marketing programs and strategies to support business line goals. This could include marketing, advertising, promotions, sales collateral and point of sale materials. Delivers measurable, customer-centric, multi-channel marketing programs to maximize customer growth, retention and engagement. Evaluates and measures program results to optimize investment. Works with agencies and cross-functional teams to produce materials that are branded and compliant. Collaborates with internal partners to ensure that all marketing programs are in accordance with all laws, regulations and bank policies. Works with leadership teams to coordinate, develop and execute marketing events such as tradeshows, seminars, industry sponsorships, local events, etc. to achieve business line goals. Provides solutions and problem solve for business line objectives.
Preferred Skills/Experience - Ability to lead projects and provide marketing that is data-driven, customer-centric, and relevant - Ability to complete projects on target, on time, and on budget - Able to take action based on information provided by leadership team and research data - Strong organizational, interpersonal and team building skills - Well-developed written and oral communication skills, including presentation skills - Proficient computer navigation skills using a variety of software packages