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Paid Media Specialist / Adwords & Facebook / Work From Home

About the Employer
  • 1406 Consulting, LLC
yearly Salary
$55000.00 - $65000.00

Job Description

Job Description

We're looking for a motivated Paid Media Specialist to partner with our clients in meeting web presence and lead generation objectives. The ideal person will have at least 3 years of experience in Paid Media, strong written and verbal skills, and expertise in major platforms such as Google AdWords, Facebook, or LinkedIn Ad management and optimization. We're looking for people who are fun, results-driven, ambitious, organized, articulate and not afraid to tackle a challenge. The Paid Media Specialist will be responsible for developing, implementing and launching campaigns for various clients in an array of industries, including automotive, software development, and e-commerce. Experience with Search Engine Optimization is a plus.

This is a work-from-home position for a full-time candidate based in Georgia or Texas. Our company is a fast-growing HubSpot Platinum Partner and this is a great opportunity for someone to learn, grow, and build their professional career at an accelerated pace within a very team-oriented organization.

Paid Media Specialist Duties:

  • Take an active role in developing digital strategies for clients that support their overall digital marketing program
  • Provide strategic direction on specific initiatives, identifying key messages or value proposition and the best means to communicate or demonstrate this
  • Conduct extensive audience, keyword, placement, and platform research to help inform Paid Media strategies for clients
  • Develop and execute paid ad campaigns for multiple clients primarily on Google and/or Facebook Ads
  • Collaborate with Account Strategists on research, campaign creation, and optimization efforts
  • Manage and optimize Paid Media campaigns, including bid optimization, landing page optimization, analyzing search query reports, and creating ad copy
  • Analyze the effectiveness of a/b testing and ad copy variation testing to inform copywriting and landing page strategies
  • Create monthly Paid Media Reports with analysis of the performance of campaigns along with strategic recommendations for continual improvement
  • Translate strategic recommendations concerning digital experiences into actionable items
  • Evaluate and select Paid Media vendors and services, manage relationships and support

Paid Media Specialist Preferred Skills:

  • Google AdWords
  • Facebook Ads
  • LinkedIn Ads
  • Google Analytics
  • Strong written and communications skills
  • Good copywriting and grammar skills
  • Knowledge of SEO
  • Proficiency in Word, Excel, and PowerPoint (or G-Suite equivalents)
  • Basic Photoshop / design skills for adjusting and reformatting creative images
Company Description
Our customer success is derived from intelligent digital strategies designed to maximize revenue growth. That means smart, data-driven tactics and deliverables that combine content marketing, sales enablement, web design, analytics, software platforms like HubSpot, and more. We know how to generate qualified leads that sales teams can close faster.


Company
1406 Consulting, LLC
Paid Media Specialist / Adwords & Facebook / Work From Home

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